Mellon Group AG
Tel: +41 (0)41 723 12 20
Use of Google Analytics
This website uses Google Analytics, a web analytics service provided by Google, Inc. („Google“). Google Analytics uses so-called „cookies“, text files which are stored on your computer and which allow an analysis of the use of the website by you. The information about your use of this website generated by the cookie is usually transmitted to a Google server in the USA and stored there.
Purpose of Data Collection and Processing
We use the data we collect to maintain the relationship with our clients and prospects for our services, e.g. to further develop our website and adapt it to new needs and to provide you with relevant information and services.
We have activated the IP anonymization function on this website. As a result, your IP address will be shortened by Google within member states of the European Union or other parties to the Agreement on the European Economic Area prior to transmission to the USA. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there. Google will use this information on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity, and to provide other services related to website activity and internet usage to the website operator. The IP address disclosed by your browser within the framework of Google Analytics will not be merged with other Google data.
You can prevent the storage of cookies by setting your browser software accordingly; However, we point out that in this case you may not be able to fully utilize all the functions of this website. You can prevent the collection of the data (including your IP address) generated by the cookie and related to your use of the website by Google, as well as the processing of this data by Google, by downloading and installing the browser plug-in available at this Link.
Google Analytics Demographics
This website uses the demographics feature of Google Analytics. As a result, reports containing information on the age, gender and interests of the site visitors can be created. The source of this information is interest-based advertising from Google and third-party visitor data. This data cannot be assigned to a specific person. You can disable this feature at any time through the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as described in the section „Objection to data collection“.
Google AdWords Conversions and Google Doubleclick Floodlight
Google AdWords Conversions and Google DoubleClick Floodlight allow us to determine how clicks on ads or information on Google’s platforms effectively lead to transactions and similar actions by users. These features use Google’s temporary cookies and do not process individual user data. You can use the options provided by Google against the use of these cookies or use the appropriate browser settings.